More than a Few Words - A Marketing Conversation

More than a Few Words - A Marketing Conversation header image 1
December 13, 2019  

#430 Start with a Site Map

Like the index in the back of a book, you web site map outlines all the information on your website. It is a powerful tool while you are building the site. And when you are done it will help search engines index the information correctly.  

This week, our project lead, Britt Baue explains how she builds a site map

December 10, 2019  

#429 You Can’t Talk Shit Done

We have all attended meetings where nothing got done. Maybe there were great discussions, and maybe you had lots of notes when you left, but nothing changed. This week, out guest Randy Clark, the author of the new book, "You Can't Talk Shit Done" explains you need a plan behind the words. 


From weekly updates to companywide mission statements, businesses fail when there is too much talk and not enough action. You Can't Talk Shit Done provides frameworks for getting the most out of business interactions, from meetings and training sessions to conferences and seminars.

Note:  We did not censor Randy's title. If it appears incorrectly here, that is the podcasting platform. 

December 6, 2019  

#428 The Joy Powered Workspace

Susan White, co-host of the Joy Powered Workspace Podcast  dropped by for a conversation about creating a work environment where people look forward to walking in the door every day. 


About Susan

Susan White is the CEO of Susan Tinder White Consulting, a Collaborator with Purple Ink, co-host of The JoyPowered Workspace Podcast, and co-author of The JoyPowered™ Team. Susan has a passion for identifying, developing, coaching, and retaining talent.

Susan’s experience includes 30+ years as a Senior Vice President & Human Resource Executive at JP Morgan Chase. Currently, she consults with executives in a variety of industries, government entities, and not-for-profits. She is a faculty member of SHRM . Susan is a SHRM Senior Certified Professional, a Senior Professional in Human Resources, a member of National SHRM and IndySHRM, and has been an adjunct faculty member for the University of Indianapolis. She earned a bachelor’s degree in Business from Indiana University and has completed numerous post-graduate courses.

In her free time, Susan enjoys reading, funny movies, and traveling. She is on the Advisory Board for Disability:IN, is a Trustee at Christ the King Catholic Church, and serves on the United Way Human Services Professional Renewal Committee.

December 3, 2019  

#427 Strategic Relationships

We all have lots of contacts, but most of the people we know are just that, contacts.  Only a small, select few are true strategic relationships for us in our business. 

But those select few drive us to be better, hold us accountable and help us find the fire within that we need to achieve great things. 

This week, my guest David Nour explains how we can cultivate those very special relationships. 

A thinker, keynote speaker, business advisor and best-selling author, David Nour is internationally recognized as a leading expert on strategic business relationships. The author of 10 books, including best-sellers CO-CREATE (St. Martin’s Press) and Relationship Economics® (Wiley), and the upcoming Curve Benders, he delivers 50 global keynotes annually. Nour serves as a trusted advisor and an executive coach and is an adjunct professor at the Goizueta Business School at Emory University.

A Forbes Leadership contributor, Nour’s insights have been featured in a variety of prominent publications, including The Wall Street Journal, The New York Times, and Fast Company.

He lives in Atlanta, GA, with his family. Learn more at

November 29, 2019  

#426 The Art of the Freelancer with Laura Briggs

Thinking about a side hustle?  Or maybe you have an employee who wants to do some freelance work on the side.  In this episode, we talk about the do's and don'ts of cultivating work on the side. 

Our guest is Laura Briggs, a writer, entrepreneur and author focusing on the impact of the freelance economy.

November 26, 2019  

#425 Facebook Live - Sam Von Tobel

Monday morning at Roundpeg, right around 11 am, we set up the camera and shoot a Facebook live video.  Why do we do it?  That's the topic of this week's episode of More than a Few words, with Sam Von Tobel, the new host of Monday Morning at the 'Peg. 

November 22, 2019  

#424 Workplace Empathy _ Lisel Mertes

Life happens and sometimes it is hard to keep the distruptions of your life or of your employee's lives outside the workplace. This week's guest Lisel Mertes believes that you shouldn't have to keep those two parts of your employee's lives separate.  As a matter of fact, learning to bring emplathy into the workplace is actually good for business. 


November 19, 2019  

#423 Social Media Planning

When you are developing social media, where does the information come from? How do you figure out what to write?  These are questions we get asked every day as we write content for companies as different as a flooring installer, to a bean company to a tech firm.

So Lorraine sat down with Staci Seber our social media specialist t ofind out some of the tricks of the trade.

November 15, 2019  

#422 Making the Transition to Business Owner.

Many of us started out as a solo entrepreneur. However, somewhere along the way the business grew and we had to make that transition from worker bee to business owner.

Today, my guest Matt Zentz of Market Path shares his journey from developer to owner.  

November 8, 2019  

#421 Survive and Thrive Regardless of the Economy

As we get close to the 10 year anniversary of More Than a Few Words, I've been digging around in my archives.  This week I've put together two episodes that both deal with small businesses and the economy. Although the episodes are 10 years old, there's a lot of relevance for business owners today.

This first episode starts with a story, but it's really about business owners using the economy and factors outside of their control as reasons for not investing and not growing.  

In the second episode, I discuss why businesses needed to start spending and investing as the economy was improving. These same strategies will help keep your business strong in 2020 if the economy turns into a downward spiral, as well,

More than a Few Words is part of the Digital Toolbox from Roundpeg.