{"store":{"baseInfo":{"podcastTitle":"More than a Few Words","slug":"roundpeg","podcastDescription":"A marketing conversation for business owners. In these brief conversations with marketing pros from around the world we discuss digital and traditional marketing, web design, technology and life as an entrepreneur. - Marketing Podcast.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/191227/2025_MTFW_Cover_winter_version6gsov.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/191227/2025_MTFW_Cover_winter_version6gsov_1200x628.jpg?s=64356235bf1f418e653797781f4ab9c2&e=jpg","podcastUrl":"https://roundpeg.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/roundpeg/feed.xml","theme":"playlist2","podcastDeepLink":"https://www.podbean.com/pu/pbblog-yxaub-2eafb","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":15,"gmtAdjustment":"GMT-05:00","useDaylightTime":1,"value":-5,"text":"(GMT-05:00) Eastern Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/New_York"},"podcastDownloads":null,"totalEpisodes":1106,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Lorraine Ball","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-yxaub-2eafb-playlist","language":"en","sensitivitySessionExpireTime":10800,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/more-than-a-few-words/id438174063","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Froundpeg.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog191227%26podcastIdTag%3Dyxaub&dfl=https%3A%2F%2Froundpeg.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/6RorrUrh7pRSF8sM6bANUG","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/1fd687e0-039e-4be3-916c-26015357c030","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"TuneIn + Alexa","link":"https://tunein.com/podcasts/Business--Economics-Podcasts/More-than-a-Few-Words---a-Marketing-Conversation-p1091036/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/tunein.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/83351222/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/more-than-a-few-words-a-marketing-conversation","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Listen Notes","link":"https://www.listennotes.com/podcasts/more-than-a-few-words-lorraine-ball-digital-T3BOCfEKhAj/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/ListenNotes.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/more-than-a-few-words-196000","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/72086","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Open Sans"},{"id":"SecondaryFont","val":"Open Sans"},{"id":"PlayerColor","val":"#9417FF"},{"id":"PlayerStyle","val":"player2"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://mcdn.podbean.com/mf/web/e3tcme/MTFW_2020_favicon_blue.ico"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#ffffff"},{"id":"BackgroundImage","val":"https://mcdn.podbean.com/mf/web/u29gik8y6ys3j5hf/podcast_web_page_cover_-_smaller_4c75c5a4b-684d-191b-a29e-a8c0cee16eb2.png"},{"id":"BackgroundImageForMobile","val":"https://mcdn.podbean.com/mf/web/vxespji6npzpnmwq/podbean_mobil_450_x_600_px_2f1eb3a57-1e65-bbae-cb1e-81d125c5c4a4.png"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"SecondaryPageBackgroundImage","val":"https://mcdn.podbean.com/mf/web/fpem3f/Artboard_1f52b0f3e-e91c-d3e1-ce4d-ff2daf5e0c07.png"},{"id":"SecondaryPageBackgroundImageForMobile","val":null}],"episode-list":[{"id":"EpisodeListType","val":"simple-list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"hide"}],"navigation":[{"id":"NavigationFontColor","val":"#ffffff"},{"id":"NavigationBackgroundColor","val":"#000000"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/yOlbqCg1uYv","text":"Subscribe","subitems":[]},{"id":"fe550c1d-aa9c-59b3-5b40-da5bb7e5f6d5","type":"Link","value":"https://digitaltoolbox.club","text":"The Toolbox","subitems":[]},{"id":"605e2c1f-dbf1-68f6-501f-9e60f49387b5","type":"Link","value":"https://morethanafewwords.com/office-hours/","text":"Office Hours","subitems":[]},{"id":"f7b10d03-8845-9932-d826-6309c8f60f64","type":"Link","value":"https://www.amazon.com/stores/Lorraine-Ball/author/B0C1J55B3H?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true","text":"Books by Lorraine ","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright © 2024 More than a Few Words All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[{"id":"ComponentText-1","val":{"ComponentFontColor":"#000000","ComponentBackgroundColor":"#f2f2f2","ComponentContent":"

About the Show

It started as a conversation with friends. When someone would drop by the office, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.

Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.

"}}]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":["https://www.googletagmanager.com/gtag/js?id=G-DH1FN2VS0M","\n window.dataLayer = window.dataLayer || [];\n function gtag(){dataLayer.push(arguments);}\n gtag('js', new Date());\n\n gtag('config', 'G-DH1FN2VS0M',{'allow_enhanced_conversions':true});\n"],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":null,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://roundpeg.podbean.com","apiCommonParams":{"t":"6780fcac","clientSignature":"2f2c0c02119bdc4c126840d04365d23a","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb4937078-itewf","episode":{"id":"pb4937078","idTag":"itewf","title":"#167 Where did JC Penny Go Wrong?","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/191227/2025_MTFW_Cover_winter_version6gsov_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/191227/2025_MTFW_Cover_winter_version6gsov_1200x628.jpg?s=64356235bf1f418e653797781f4ab9c2&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/191227/2025_MTFW_Cover_winter_version6gsov.jpg","previewContent":null,"content":"

JC Penny has been in business for 100 years. Cleraly they did a lot of things right over the years to stay in business as other retailers have come and gone. But these days, they are struggling as they try to be something they are not.

\r\n

What would you do to turn the situation around? Well Allison and Lorraine certainly have some ideas for them.

","publishTimestamp":1382271936,"duration":896,"mediaUrl":"https://mcdn.podbean.com/mf/web/ejx4mz/10-22JCpenny.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-itewf-4b5576","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-itewf-4b5576","transcriptUrl":null,"permalink":"/e/where-did-jc-penny-go-wrong/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB4B5576ITEWF","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-itewf-4b5576","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false},"episode":{"id":"pb4937078","idTag":"itewf","title":"#167 Where did JC Penny Go Wrong?","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/191227/2025_MTFW_Cover_winter_version6gsov_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/191227/2025_MTFW_Cover_winter_version6gsov_1200x628.jpg?s=64356235bf1f418e653797781f4ab9c2&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/191227/2025_MTFW_Cover_winter_version6gsov.jpg","previewContent":null,"content":"

\r\n

What would you do to turn the situation around? Well Allison and Lorraine certainly have some ideas for them.

#167 Where did JC Penny Go Wrong?

Comments (0)