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About the Show

It started as a conversation with friends. When someone would drop by the office, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.

Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.

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The sales process may begin when a customer calls, but it doesn't end there. In many industries you need to have a follow up process to nurture the lead till the customer is ready to buy. Do you?

","publishTimestamp":1410784800,"duration":552,"mediaUrl":"https://mcdn.podbean.com/mf/web/dp9xnk/TheSalesProcess.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-sei64-505986","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-sei64-505986","transcriptUrl":null,"permalink":"/e/what-to-do-when-a-customer-calls/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB505986SEI64","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-sei64-505986","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false},"episode":{"id":"pb5265798","idTag":"sei64","title":"#215 What to do when a customer calls","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/191227/2025_MTFW_Cover_winter_version6gsov_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/191227/2025_MTFW_Cover_winter_version6gsov_1200x628.jpg?s=64356235bf1f418e653797781f4ab9c2&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/191227/2025_MTFW_Cover_winter_version6gsov.jpg","previewContent":null,"content":"

The sales process may begin when a customer calls, but it doesn't end there. In many industries you need to have a follow up process to nurture the lead till the customer is ready to buy. Do you?

#215 What to do when a customer calls

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