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About the Show

It started as a conversation with friends. When someone would drop by the office, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.

Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.

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Just like a dog is easily distracted by a passing squirrel, small business owners are distracted by new toys, tools and technologies. So how do you find a balance to stay ahead of your competitors without running in multiple directions and not getting anything done?

\r\n

Lorraine and Alison share some of their favorite tips for managing this fine balance.

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\r\n

Lorraine and Alison share some of their favorite tips for managing this fine balance.

#150 Shiny Toy Syndrome

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