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About the Show

It started as a conversation with friends. When someone would drop by the office, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.

Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.

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Sales begin with pain. Customers come to you when they are not happy about something. It is your job to figure out what is causing pain and show them how your product can make the pain go away.

This short program is from our archive and features Lorraine's former sales coach, Matt Nettleton.

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Sales begin with pain. Customers come to you when they are not happy about something. It is your job to figure out what is causing pain and show them how your product can make the pain go away.

This short program is from our archive and features Lorraine's former sales coach, Matt Nettleton.

#241 Sales Start with Pain

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