People are significantly more likely to believe what other people, even strangers say about a business before they believe what is published on the company website.
People have always relied on the opinions of others. Today, with so many online reviews sites, in all sorts of industries, it is easier than ever to find out what other people think.
This is an excerpt of a longer conversation, on all sorts of user generated content. If you want to learn more about this topic, check out Lorraine's presentation at the 2014 MixWest Conference.
MTFW is a production of Roundpeg, a social media agency.