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About the Show

It started as a conversation with friends. When someone would drop by the office, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.

Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.

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No matter how interesting your email campaign is, it won't be very effective if people don't open your email. Discover tricks to command attention and drive readers to open your email as soon as it arrives in their inbox.

This is an excerpt from a longer presentation on subject lines. You can view the entire video here.

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This is an excerpt from a longer presentation on subject lines. You can view the entire video here.

304 Read This Now - How to Write Attention Grabbing Headlines

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