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About the Show

It started as a conversation with friends. When someone would drop by the office, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.

Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.

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It is a hard thing to accept, but no matter how cool your product is there are people out there who don't want it. Instead of wasting time trying to get the attention of people who don't want to buy, use marketing resources wisely to attract people who do.

Download our Target Marketing Guidebook to learn more

http://www.roundpeg.biz/everyone-customer/
\n

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Download our Target Marketing Guidebook to learn more

http://www.roundpeg.biz/everyone-customer/
\n

# 221 Not everyone is your Customer

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