{"store":{"baseInfo":{"podcastTitle":"More than a Few Words","slug":"roundpeg","podcastDescription":"A Marketing Conversation\nA short, sharp podcast giving you the marketing clarity and confidence you need to grow, without the fluff, jargon, or time suck. Whether you’re running a company from your kitchen table or the corner office, this is your space for inspiration, strategy, and support. \n\nIn these brief conversations with industry leaders and marketing pros from around the world as I discuss what’s new, what to do, and what can go wrong with marketing strategy and technology as well as life as a business owner.\n\nFeaturing: What Went Wrong\nA series of candid conversations about entrepreneurial mistakes and lessons\nAsk any entrepreneur, and they will tell you some of their best lessons came from mistakes, but mistakes can be painful. That’s why I created the What Went Wrong series, to help you learn from other people’s mistakes.\n\nI invited some of my favorite guests to share stories of their adventures through entrepreneurship, talking candidly about what they hoped would happen, what went wrong, and what they learned.\n\nThe result has been a series of insightful and fun conversations.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/191227/2025_MTFW_Cover_winter_version6gsov.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/191227/2025_MTFW_Cover_winter_version6gsov_1200x628.jpg?s=64356235bf1f418e653797781f4ab9c2&e=jpg","podcastUrl":"https://roundpeg.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/roundpeg/feed.xml","theme":"playlist2","podcastDeepLink":"https://www.podbean.com/pw/pbblog-yxaub-2eafb?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":15,"gmtAdjustment":"GMT-05:00","useDaylightTime":1,"value":-5,"text":"(GMT-05:00) Eastern Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/New_York"},"podcastDownloads":null,"totalEpisodes":1155,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Lorraine Ball","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-yxaub-2eafb-playlist","language":"en","sensitivitySessionExpireTime":10800,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/more-than-a-few-words/id438174063","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-yxaub-2eafb?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/6RorrUrh7pRSF8sM6bANUG","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/1fd687e0-039e-4be3-916c-26015357c030","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"TuneIn + Alexa","link":"https://tunein.com/podcasts/Business--Economics-Podcasts/More-than-a-Few-Words---a-Marketing-Conversation-p1091036/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/tunein.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/83351222/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/more-than-a-few-words-a-marketing-conversation","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Listen Notes","link":"https://www.listennotes.com/podcasts/more-than-a-few-words-lorraine-ball-digital-T3BOCfEKhAj/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/ListenNotes.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/more-than-a-few-words-196000","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/72086","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Open Sans"},{"id":"SecondaryFont","val":"Open Sans"},{"id":"PlayerColor","val":"#9417FF"},{"id":"PlayerStyle","val":"player2"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://mcdn.podbean.com/mf/web/e3tcme/MTFW_2020_favicon_blue.ico"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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About the Show

It started as a conversation with friends. When someone would drop by the office, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.

Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.

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Sometimes you have to narrow your focus to increase your profit. In today's conversation with Laurie Knechtel of Truss Marketing we dive into the topic of how finding a niche can actually drive more business.

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