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About the Show

It started as a conversation with friends. When someone would drop by the office, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.

Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.

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Branding is easy with a new company. You have clean slate. There are no expectations, no existing impressions to overcome. That isn't the case when an 11 year old company decides to change their name.

Our guest this week, Muhammad Yasin the Marketing Director at Perq shared the ups and downs of that company's recent re-branding exercise.

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Our guest this week, Muhammad Yasin the Marketing Director at Perq shared the ups and downs of that company's recent re-branding exercise.

#186 Lessons from a Corporate Branding Exercise

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