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About the Show

It started as a conversation with friends. When someone would drop by the office, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.

Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.

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In the span of a month, the International House of Pancakes affectionately known as IHOP changed their name to IHOB and then back again. Was this savvy marketing or a silly prank gone hopelessly wrong?

Page Jones thinks it was one of those marketing mistakes, that everyone at IHOP hopes the world will forget about, soon.

","publishTimestamp":1535104800,"duration":583,"mediaUrl":"https://mcdn.podbean.com/mf/web/sxcny7/Page_Jones-_IHOP-IHOB_What_Were_they_Thinking.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-zhjda-974d17","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-zhjda-974d17","transcriptUrl":null,"permalink":"/e/ihop-ihob-what-were-they-thinking/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB974D17ZHJDA","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-zhjda-974d17","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false},"episode":{"id":"pb9915671","idTag":"zhjda","title":"#341 IHOP - IHOB - What were they thinking?","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog191227/MTFW-Page-Podbean_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog191227/MTFW-Page-Podbean_1200x628.jpg?s=ccbd3b1a7806bbdf8a9782731cb1131c&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog191227/MTFW-Page-Podbean.png","previewContent":null,"content":"

Page Jones thinks it was one of those marketing mistakes, that everyone at IHOP hopes the world will forget about, soon.

#341 IHOP - IHOB - What were they thinking?

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