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About the Show

It started as a conversation with friends. When someone would drop by the office, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.

Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.

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High tech products often solve problems people aren't even aware they have. So how does a salesperson convince someone to buy something they don't know they need.

In today's conversation, sales coach Matt Nettleton suggests you start by researching companies that might need your product and then calling them on the phone. Sure it is a little old school, but it works.

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High tech products often solve problems people aren't even aware they have. So how does a salesperson convince someone to buy something they don't know they need.

#365 High Tech Sales

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