{"store":{"baseInfo":{"podcastTitle":"More than a Few Words","slug":"roundpeg","podcastDescription":"More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. \n\nEvery week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. 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About the Show

It started as a conversation with friends. When someone would drop by the office, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.

Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.

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Which is better 1% of a big market or 100% of a small one? Today’s guest, Gerard Doyle of Fractal Marketing believes there is way more benefit in being at the top of a small market.

MTFW is a production of Roundpeg, an Indianapolis Digital agency.

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Which is better 1% of a big market or 100% of a small one? Today’s guest, Gerard Doyle of Fractal Marketing believes there is way more benefit in being at the top of a small market.

MTFW is a production of Roundpeg, an Indianapolis Digital agency.