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About the Show

It started as a conversation with friends. When someone would drop by the office, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.

Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.

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When it comes to your product or service, who are the influencers? Who will others look to when they need help deciding what to buy? Do you have a specific plan to get these people on board to help you market your product? Allison and Lorraine discuss who is and isn’t an influencer, and how to reach out to these critical word-of-mouth marketers.

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#178 Find Your Influencers

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