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About the Show

It started as a conversation with friends. When someone would drop by the office, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.

Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.

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All good things come to an end. That is especially true for content marketing. Even the best campaign can only run so long. So how do you know when it is time to call it quits?

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All good things come to an end. That is especially true for content marketing. Even the best campaign can only run so long. So how do you know when it is time to call it quits?

#181 Expiration Dates

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