#209 Everyone Needs a Little Help From their Friends

Many business experts agree one of the best ways to grow a business is with “OPM” (Other people’s money). The idea is to reduce your risk and multiply the impact of your capital with loans from banks or resources from investors. The influx of capital helps accelerate the growth of a business.

In a way, this same strategy can apply to your online marketing. To accelerate the expansion of your brand you need “OPC” (Other people’s content). In marketing circles the technical term is user generated content (UGC).

Want to learn more on this topic?  Check out my presentation from Mixwest 2014. 

 

Let others work for you - How Small Businesses Can Grow with User Generated Content from Roundpeg

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