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About the Show

It started as a conversation with friends. When someone would drop by the office, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.

Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.

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What if you never had to find another new client ever again? Sound too good to be true?

If you adopt a Customer for Life strategy you might discover you don't need as many new clients as you think, as the ones you have come back time and time again, and bring their friends.

","publishTimestamp":1422325620,"duration":544,"mediaUrl":"https://mcdn.podbean.com/mf/web/j97irb/CustomersforLifeEditedVersion.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-5rzft-5338b0","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-5rzft-5338b0","transcriptUrl":null,"permalink":"/e/customers-for-life/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB5338B05RZFT","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-5rzft-5338b0","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false},"episode":{"id":"pb5454000","idTag":"5rzft","title":"#237 Customers for Life","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog191227/MTFW_iTunes_Logo_ForPODBEAN_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog191227/MTFW_iTunes_Logo_ForPODBEAN_1200x628.jpg?s=6d58f6603df15aa83898e794e66434aa&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog191227/MTFW_iTunes_Logo_ForPODBEAN.jpg","previewContent":null,"content":"

What if you never had to find another new client ever again? Sound too good to be true?

If you adopt a Customer for Life strategy you might discover you don't need as many new clients as you think, as the ones you have come back time and time again, and bring their friends.

#237 Customers for Life

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