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No matter how interesting your content is, if you miss the mark with your headline, no one will read it.  

In today's conversation, Allison Carter and Lorraine Ball talk about the art of a headline, why writing clickbait isn't bad if you deliver on the promise, and why it is ok to be negative sometimes. 

This special episode of MTFW is part of a series of interviews with the speakers from the Digital Toolbox Conference. 

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