Geotargeting is a valuable tool if you run a local business. Connecting with customers around the block is what drives your business. But guest, Krystal Covington suggests it can also be a valuable tool if you have a national or even international brand.
The trick is not to try to market everywhere all at once . Instead, be strategic and select an a attractive region. Google Trends can help you do just that. By studying the data you can find out which key words have grown in popularity and in which markets there is more interest in that particular term.
Now, instead of trying to run a national PPC campaign you can zero in and areas with a high level of interest.
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