Social media is a lot like going to a singles bar. You're going to meet a lot of nice people and have some interesting conversations. But at the end of the day your goal is to bring your date home.
In the world of digital marketing home is your website and your email list. This is where you can have that great one on one conversation without all the distractions like silly videos, cat pictures and baby images. This is where you can control the conversation.
As your creating marketing and advertising for social media, remember, you want to bring your date home.
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