If you have been around the business community as long as I have, or maybe even half as long you know there are cycles. There are ups and there are downs. They way to survive the downs is to be prepared.
In this conversation, frequent guest Matt Nettleton, shares tips to build a process to recession proof your business. He describes three things you need to have in place as we head into what may be a bumpy economy.
A formal sales process
Technology in place to to basically systematically track your sales process
Clear understanding of your story. What makes you different and why people should buy from you.