Words have power to move, motivate, inspire, frightened and cheer, what you say and how you say it can have a strong impact on another person. Some words, called power words have more impact than others. These words have strong meaning, which can trigger a psychological or an emotional response. They're persuasive, pushing people to action.
Using these power words in your web copy, email communication, social media, will grab the attention or your reader and move them to action. There are three kinds of power words seductive, emotional, and sensory, seductive, emotional and sensory.
Seductive words actually override logical reasoning and compel people to take action. Words like new, free, how to, and because seduce people to action.
Emotional power words, tap into emotions that drive people to action. Fear, jealousy, curiosity, joy, surprise and anger are just some of the emotions you can tap into as you write your headlines.
The final category are the sensory power words. These words paint a picture in your mind of how we experience the world. Engage the eyes with words related to color, shape or appearance or tease the sense of touch as you describe textures. Words like gloomy, dazzling, bright, gritty, creepy, or slimy, all create sensory pictures in the mind of your audience.
Want to experiment with power words? - Grab a copy of our Power Words Workbook and put the power of words, to work for you!