#627 What Story Does Your Company Tell?
Aug 10th, 2021 by MTFW
Organizations, movements, products, companies thrive or fail when their stories thrive or fail. So if you have a deeply resonant, emotionally significant functionally relevant story, then the organization will continue to thrive. But when that story fails to continue to be relevant, that's when the demise starts happening.
This week, our guest Kurian Tharakan talked about the types of stories leaders need to tell about their businesses
Kurian Mathew Tharakan is the founder of sales and marketing strategy firm StrategyPeak Sales & Marketing Advisors, a 27 year veteran of the sales and marketing industry, and the author of the Amazon bestseller, The Seven Essential Stories Charismatic Leaders Tell.