#557 Create Authentic Connections with a Bit of Personality.
Jan 21st, 2021 by MTFW
The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.
These days there is a lot of noise out there. With the increasing number of free social media platforms right at our fingertips. You can share the same boring information everywhere or you can create content which shares a bit of who you really are.
Our guest Karie Millspaugh explains " There's only you! You are the one make and model, and there are no two of you alike on the planet, unless somehow you figured out the cloning mechanism." Your goal is to bring that unique self to social media.
One of the first questions to answer is how much do you share. In order to create connection, you have to be authentic. You have to do more than just shove a message down the throat of your audience, you need to let a bit of you shine through.
Don't be afraid to show off your sense of humor, the rule of thumb is that it will increase connection with your followers. Most assume that they won't be taken seriously professionally when the opposite is more likely. It's okay to not take yourself so serious once in awhile.
About Karie Millspaugh
Karie Millspaugh is a Visibility Consultant specializing in PR & Marketing for Speakers, Authors, Public Figures and Small Business Owners.
She assists her clients to be seen online, in the media and on the stage with her Public Relations, Marketing and Speaking Agency.
Karie is also a public speaker, best-selling author, and designates most of her time empowering her audience in entrepreneurship, leadership, and business.
She calls herself a serial Entrepreneur and has started up multiple businesses over the years. She thoroughly believes that in order to be known, you first must be seen which is the why she started her two agencies.
Karie resides in Las Vegas as single mom with her fun-loving teen daughter who is working on creating her own business."