#552 Content Authority Builds Over Time

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner.

Today I want to talk about patience. Because let's face it, this is something that small business owners typically don't have. We start our businesses with these grand plans, and we get out there and start marketing our product, and we expect results. But good marketing takes time.

If you invest in inbound marketing and content marketing, you need to remember this type of marketing will not double your web traffic overnight. But those blog posts build value over time. And the content that you wrote a week or two ago, or even a month ago continues to be found in niches and continues to drive traffic for months and years to come.

Search engines may not notice the first article you write on a topic. But once you have a series of articles, suddenly you begin to be seen as an authority. And you see search traffic go up. And as that begins to occur, your inquiries come as well. So my friends, be patient.

If you'd like help building out your content marketing, be sure to check out the tools in the Digital Toolbox

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