The first step to creating really interesting and relevant blog content is to release the idea that the blog is about you and your business. It isn't.
As Jennifer Riley Simone, founder of Fresh Figs Marketing explains, great blog posts are about the questions your customers have. Your next great blog post is right there in the conversation you just had with a prospective client. Make a list of the most frequently asked questions and you are well on your way to blog content that your customers will care about.
This is one of six interviews with the speakers of the Digital Toolbox Conference. Interested in meeting Jennifer?