3 days ago

#1169 | Cracking the Reddit Code | Danny Kirk | More than a Few Words

Reddit: once the quirky cousin of the internet, now a front-row player in the SEO and LLM (large language model) game. If your carefully crafted blog posts are suddenly being outranked by Reddit threads, you’re not alone. That’s exactly what sparked this week’s conversation with Danny Kirk—musician-turned-marketer and the founder of Reddit Reach.

Lorraine sits down with Danny to ask the question on every marketer’s mind: Are we ready for Reddit? Together, they explore why Reddit is suddenly everywhere, how it’s being used to train AI tools like ChatGPT, and what marketers can do to adapt and thrive in this new digital landscape.

Key Points

Reddit is no longer niche. It’s showing up in Google’s top search results and training AI models—which means it can’t be ignored.
Reddit’s ad platform is cheap and underutilized, making it a hidden gem for budget-conscious marketers.
Subreddits are their own little countries. Each one has different rules, moderators, and expectations. If you want in, learn the local customs.
Organic participation matters. You need “karma” to post effectively, and that only comes from genuine interaction—not self-promotion.

Actionable Takeaways

Warm up your Reddit account. Comment, contribute, and build karma before dropping any links or promotions.
Start small. Join subreddits that align with your interests—personal or professional—and spend one minute a day reading and commenting.
Check your LLM rankings. Use a tool like Peekaboo to see how generative search engines (like ChatGPT) are interpreting and indexing your site.
Map SEO to Reddit. Once you know which phrases are trending, find those conversations on Reddit and contribute thoughtfully.
Customize your content per subreddit. A copy/paste job won’t fly here—each subreddit requires its own approach and voice.

About Danny

Danny Kirk is a classicly trained trumpet player, turned entrepreneur and small business owner. He's started and grown multiple companies over the past decade, and now does growth marketing at ReddiReach for startups and SMBs, 500+ and counting.