#1068 Use a SWEET SEO Framework | Barb Davids

The S.W.E.E.T. Framework: Barb introduces her S.W.E.E.T. framework for optimizing websites for SEO, which includes:
- Select a target keyword: Identify what people are searching for and align your content accordingly.
- Work on a blog post: Create or update blog content to address the target keyword directly and provide clear, useful answers.
- Enhance with summaries: Optimize meta titles and descriptions to attract clicks from search results.
- Establish trust: Add elements like bios, contact pages, and testimonials to build credibility.
- Tell the world: Distribute and promote your content consistently to maintain visibility.
Content Refresh and Distribution: Barb advises regularly updating old content and continuing to promote it. Content shouldn't just be published once; it needs ongoing attention and promotion to stay relevant and visible.
Handling AI and Search Changes: With the introduction of AI-generated content summaries by Google, Barb suggests that small business owners shouldn't worry too much. Currently, these changes don't significantly impact most small businesses, and maintaining good content practices will still help websites perform well.
Focus on Fundamentals: Despite technological advancements, the basics of SEO—like answering user questions, selecting relevant keywords, and building trust—remain crucial. These fundamental strategies help businesses maintain a strong presence in search results.

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