More than a Few Words

A Marketing Conversation for Business Owners

Loading
285

Episodes Date

As a marketing professional, my attention is usually focused on generating leads.   While leads are important, at the end of the day, your business runs on sales, not leads.   Unfortunately, too o...
October 15, 2017
Your customers on looking for information when they are at their desks, from mobile devices when they are on the go and even in real life.  Do you have tools to reach them wherever they are?    Cor...
October 8, 2017
Trying to get prospective customers to engage with you on Facebook or your website?  Josh Haynam of TryInteract.com suggests you ask people questions which help them learn something about themselves...
October 1, 2017
This week our guest is Dylan Careker, the marketing manager at Flexpac.  Dylan is pretty passionate about his belief that there is a place for every business on social media.   If you would like to ...
September 25, 2017
Psychographic segmentation divides your market based on consumer personality traits, interests, problems, values, philosophy, and motivations.  With data from social media, it is easier than ever to...
September 22, 2017
When Applebee’s announced they would close 135 locations in 2017 I wondered what had happened to the once-popular chain. As I looked at their recent history it became very clear, that their desire...
September 18, 2017
One of the most important things to do at the beginning of a web design project is to get key decision makers in a room and brainstorm to create a wish list.   That was the topic of our conversation ...
September 17, 2017
Where is the line when it comes to free speech? What can you say and where can you say it?  The advent of social media has made this question even more challenging to answer.  As social media compan...
September 11, 2017
Websites and marketing tools are smarter than ever.  Today you can track prospective customers from your email to your website and back again.   When you know where these prospective customers are g...
September 4, 2017
When it comes to marketing, you only have so much credibility when you are talking about yourself. Sometimes you have to step back and let other people, your customers or referral partners do the talk...
August 31, 2017

Load more