Author Archive

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For generations, accountants relied on handwritten ledgers, carefully written recording every transaction generated by a business.  Then came programs like Quickbooks which have ...

Are Your Verified?

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If you have been paying attention to changes on Facebook lately, you will notice blue and grey check marks appearing next to company listings.  These symbols identify that the pag...

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When June rolls around, suddenly everything gets a bit more colorful. Rainbow flags adorn porches and automobiles. It's very tempting to hop on the pride-wagon, but should you?  I...

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This week, Lorraine talks with Waylon Wright and Diana Caldwell of life science company Pearl Pathways about their web design process.  If you have a company which sells expert...

To Meme, or not to Meme.

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Memes are almost synonymous with the internet. Memes are a constantly changing inside joke, shared by millions and distributed via the web. They can be inclusive or exclusive. The...

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While some people come to your website to browse, the vast majority come for a purpose. They are looking for a specific piece of information or resource.  Custom, landing pages he...

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Everyone has a network. it is comprised of family members, friends, and former coworkers. Some people have large networks, and others have smaller, supportive groups, but every one...

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No matter how interesting your content is, if you miss the mark with your headline, no one will read it.   In today's conversation, Allison Carter and Lorraine Ball talk about th...

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If your products or services aren’t represented on Pinterest, you could be missing out on a growing stream of potential customers. Discover the ins and outs of Pinterest, a tool ...

The Ideal Interview

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Part of what makes a podcast interesting is the skill of the interviewer.  Professional podcaster, Jen Edds boils down the process of preparing for an interview into a few easy st...