Author Archive

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Not all ideas are good ideas.  According to our guest Chris Hoyt, most even suck.  But even so, with the right team, and a willingness to listen to your customers, you can launch...

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If you were about to head out on a long road trip to somewhere you had never been, you would want a roadmap.  The specific outline, with milestones along the way, would tell you t...

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As a business owner, you don't always get to spend your day doing the things you love. But if too much of your time is being spent on tasks you don't love, if you are starting to b...

Guerrilla Marketing

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Innovative, unconventional and low-cost marketing techniques aimed at obtaining the maximum exposure. That is how Alan Silber of the Guerilla Agency describes his approach to marke...

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For the most part, we think of podcasts as a method of reaching out beyond your organization. But they can be a very effective tool for internal communication as well. If your memo...

Yes, You Need an SSL

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When you leave your home you lock your door.  Makes sense, right? You wouldn't want anyone to steal your stuff. But what about your website? Do you lock that door, too?  This w...

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We've added a new program to our line up. In addition to the weekly conversation with marketing professionals from around the world, we're launching Just a Few Words.   This is a...

My First Dollar

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I love talking with business owners.  I am always surprised at where their ideas came from and what they learned along the way. Well, I discovered I am not alone in that curiosity...

Influencer Marketing

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Many people think that influencer marketing is about paying someone to endorse your product.  While that can work, Shane Barker says there is much more to a successful influencer...

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Often, potential customers don't know you have what they want, or even that they want what you have.  That's ok, you can peak their curiosity with an advertisement on Facebook. ...