Author Archive

Customer Care

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After the sale, the real work begins.  Unfortunately, many organizations do not have a specific process for a smooth handoff between the sales and execution teams.  Amy Woodall e...

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Thinking about selling your business? It doesn't happen overnight.  As Ryan Parshall of Peterson Acquisitions explains there is a lot of work to do before you are ready to sell. ...

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What if you could put your product or service in front of a prospective customer just as they are thinking about buying?  With Google Adwords you can. Leveraging the power of sear...

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Hosting a conference isn’t as difficult as you think and Jennifer Crawford believes the pay off can be huge . Planning an event for 200 or frewer attendees gives you a chance to ...

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You don't need to be a WordPress wizard to craft a quality site. Content is key to getting your message across, and you shouldn't just focus on your design at the expense of your c...

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Trade shows are overwhelming. There are so many people to talk to, products to look at, and business cards to hand out. It seems easy to get lost in the flurry. You need to stand o...

Meet the New Kid

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A new workplace brings with it a whole set of challenges. It can be intimidating being in a foreign space with a completely new set of coworkers. There's a bit of a learning curve ...

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Adapting to change can be difficult, not just in the work-place. What do you do when you're suddenly thrust into an unfamiliar position? You can either resist the change or flow wi...

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In the span of a month, the International House of Pancakes affectionately known as IHOP changed their name to IHOB and then back again. Was this savvy marketing or a silly prank...

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Indiana is taking bold steps to introduce Hoosiers to the World, and the World to Indiana. Through the ISBDC (Indiana Small Business Development Center) there are free services ava...