Author Archive

Influencer Marketing

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Many people think that influencer marketing is about paying someone to endorse your product.  While that can work, Shane Barker says there is much more to a successful influencer...

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Often, potential customers don't know you have what they want, or even that they want what you have.  That's ok, you can peak their curiosity with an advertisement on Facebook. ...

Inbound Marketing

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Customers can smell advertising a mile away.  That's why inbound marketing, which drives potential clients to your website looking for information can be so powerful.   Instead ...

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47 million Americans have smart speakers in their homes.  So whether they say Hey Alexa, or Hey Google, or even hello Apple these consumers are turning to these devices every day ...

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There is more to email marketing than just sending out a simple newsletter. With segmentation and click funnel tools, they can be an integral part of your email marketing. This wee...

Customer Care

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After the sale, the real work begins.  Unfortunately, many organizations do not have a specific process for a smooth handoff between the sales and execution teams.  Amy Woodall e...

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Thinking about selling your business? It doesn't happen overnight.  As Ryan Parshall of Peterson Acquisitions explains there is a lot of work to do before you are ready to sell. ...

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What if you could put your product or service in front of a prospective customer just as they are thinking about buying?  With Google Adwords you can. Leveraging the power of sear...

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Hosting a conference isn’t as difficult as you think and Jennifer Crawford believes the pay off can be huge . Planning an event for 200 or frewer attendees gives you a chance to ...

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You don't need to be a WordPress wizard to craft a quality site. Content is key to getting your message across, and you shouldn't just focus on your design at the expense of your c...